Montage hotels resorts james bermingham8/16/2023 He went on to become opening vice-president of hotel operations for Mirage’s Beau Rivage in Biloxi, Mississippi and then general manager at the acclaimed Latham Hotel in Washington DC. He began his career at the Clarence Hotel in his hometown of Dublin, Ireland – “I worked for the summer and fell in love with the business”, he says – before working for Sheraton in London and transferring to North America.īermingham met Fuerstman at the St Regis, Houston where he was general manager and Fuerstman was an area manager for ITT Sheraton’s Luxury Collection. Having been in the hospitality industry for 28 years, Bermingham is no stranger to high-end hotels and has covered varied roles in F&B, rooms, operations and sales. So, what makes the resorts and company stand out and why are spas so crucial? It’s a worthwhile investment, according to Bermingham: “the spas generate millions in revenues and pretty extraordinary profitability levels too.” Meticulous thought has also gone into the development of Montage’s spas, including an ongoing, extensive 264-hour training programme for its therapists. Each resort has been built from the ground up to create a distinctive offer with spacious accommodation. The group’s growth has been purposefully slow and considered. It was set up by the 35-year hotel veteran Alan J Fuerstman, and a group of undisclosed investors, in 2002 to serve top tier affluent travellers. The management company part owns and operates three sites in the US – in Laguna Beach, California Deer Valley, Park City, Utah and Beverly Hills also in California. While having a spa is now a must for any high-end operator, for Montage it’s much more says the group’s vice-president James Bermingham: “We look at spas as being core to the fundamental beliefs and attributes of the brand.” Josh Littman, vice-president development (EMEA) for the group, said: "We don't intend to open more than one hotel in most markets, but London is an exception, as is New York.Montage Hotels & Resorts is serious about spas. Having opened its first hotel in 1995, Hard Rock now has 24 properties open and a further 24 in the pipeline worldwide. Hard Rock International is the only one of the four groups that has specific plans to open in London, following the announcement earlier this year that the Cumberland hotel - owned by GLH - at Marble Arch will reopen as a 900-bedroom property under the brand by summer 2018. "We are not intending to grow a brand the size of Four Seasons, but will operate as a more niche player that really resonates with its customers." SH Group also operates the lifestyle, eco-brand, 1 Hotels. "We would like to open 20 to 30 hotels globally," he explained. Scott Woroch, managing director of SH Group, the hotel management company operated by American private investment firm Starwood Capital Group, spoke about the company's intention to expand its luxury Baccarat Hotels & Resorts brand into Europe, with locations such as London, Paris, the south of France and Milan within its sights. The goal is to open 18 hotels within the next five years and 40 within 10 years." "What we do is a very well edited proposition. "Our closest UK equivalent is Firmdale Hotels," he explained. Craig Reid, the group's chief executive, said that it is focused on offering informal luxury within properties of around 50 to 100 bedrooms. "We have five hotels under development and definitely regard London as a target market," said Bermingham.Īuberge Resorts Collection is another Californian-based business which is due to open its 11th hotel next month. Montage is a Californian-based hotel management company operating under two brands - the ultra-luxury Montage, which currently has five properties, and the new luxury lifestyle Pendry. James Bermingham, executive vice-president and head of operations, Montage Hotels and Resorts said that London is "a market that will always endue as one of the best tourism brands in the world, supported by one of the best labour market". London's standing as the world's leading tourism centre makes it a target market for the expansion of American hotel brands, the 28th European Hotel Investment Conference was told.
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